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From Belgium to Brazil 

On the final day of the World Circular Economy Forum 2024 we caught up with three circular economy specialists: Hatty Cooper, director of Circle Economy Foundation, strategy & impact; Kari Herlevi, project director, circular economy at Sitra; and Janez Potočnik, co-chair of the International Resource Panel (IRP). The three organisations were the masterminds behind this year’s programme. We asked them what we accomplished at this year’s forum and why we should be excited about WCEF2025 in Brazil. 

Why was the World Circular Economy Forum 2024 important? 

Herlevi: The forum brings together all the key decision makers and points the way forward. For the future, it is also important to get out of our bubbles and expand the forum much more than we have so far.  

Cooper: The circular economy transcends borders, businesses and belief systems. It enables conversations and global collaboration. 

Potočnik: This is a great celebration of the ten-year anniversary of when I put the circular economy on the political agenda in the European Union. We have had to limit participation to WCEF because it is so popular. We are becoming victims of our own success, but that is great! 

If you want to know what else was discussed, you can read the full article on Sitra’s site.