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Circular business solutions for nature

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Can businesses implement solutions for nature already today? This session will present concrete circular examples that reduce pressures on nature caused by business growth. Through pitches from the most interesting circular companies selected by Sitra, you get to explore how circular solutions can be leveraged to tackle biodiversity loss. The audience will have a chance to vote on the solutions and select the winning pitch!

Organisers: Sitra, the Finnish Innovation Fund, with World Economic Forum

Programme

Introduction

Tim Forslund

Tim Forslund

Specialist
Sitra, the Finnish Innovation Fund

Tim works as a circular economy specialist at Sitra. His key topic of interest is how the circular economy can tackle biodiversity loss and how we could build a circular bioeconomy. Having studied environmental management and policy and languages in five different countries, Tim began exploring the circular economy framework towards the end of his studies in Lund. Upon graduating he started working in the UK for the Ellen MacArthur Foundation, where he researched the landscape of the circular economy, in which Finland stood out as a clear frontrunner. The foundation’s China programme also took Tim back to Beijing, where he stayed to work on environmental affairs at the Embassy of Sweden.

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Sara Yrjönmäki

Sara Yrjönmäki

Finnish Youth Nature Delegate
Allianssi

As a youth nature delegate for Finland, Sara makes sure Finnish youth perspectives are heard at international arenas and negotiations. With a background in international sustainability and development topics, she aims to highlight global solidarity and justice as a basis for inspiring and ambitious action for nature.

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Setting and delivering on nature targets

Thomas Maddox

Thomas Maddox

Director, Nature
CDP

Thomas has worked in the environment-business interface for over 20 years. He spent his early career in Indonesia working on tigers, palm oil and green economies for the Zoological Society of London and WWF before returning to the UK to focus on mining and forests with Flora & Fauna International. Thomas joined CDP, the global environmental disclosure platform, in 2021 and is now responsible for guiding the expansion of the platform to encompass all aspects of nature. He has a PhD in ecology and an MBA from the University of Cambridge.

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Company pitches: Circular solutions for nature

Michaela Lindström

Michaela Lindström

Managing Director
Hailia Nordic Oy

Michaela Lindström is co-founder of Hailia, a company aimed at enhancing circularity within the fishing industry. When starting the enterprise, she leveraged her robust expertise and experience gained from marketing and project management. Michaela is driven by the opportunity to contribute to the shared mission of creating a future-proof food system: meeting nutritional demands within planetary boundaries. Fearless and infinitely curious, she says "Let's find out" when others say "impossible."

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Tomi Vittaniemi

Tomi Vittaniemi

Director, Business Development
Parmaco

Tomi Vittaniemi is responsible for business development at Parmaco, a leading provider of dynamic rental spaces in the Nordic region. Parmaco champions circularity in the building sector, placing modularity and reusability at the heart of all its operations.

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Nora Eslander

Nora Eslander

Marketing Manager
Colorifix

Nora Eslander leads marketing at Colorifix, a company pioneering the world's first entirely biological solution for producing, fixing and depositing pigments onto textiles. Colorifix was recently named as a finalist for the Earthshot Prize 2023 in the category “Build a waste-free world”. Nora works with world-leading fashion brands to create a new narrative around dyeing textiles. She has a background in fashion innovation at textile recycling company Renewcell and holds a BSc in Economics from Copenhagen Business School.

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Johan Berhin

Johan Berhin

Partner
Plockhugget AB

Johan Berhin is the founder and designer of the green furniture concept, known from railway stations and airports around the world, such as London King's Cross Station and Hong Kong Airport. He saw the need for more sustainable timber as a furniture producer and became amazed by the many benefits of forestry without clear-cutting, both from a sustainability and an economic viewpoint. He believes this probably has the largest climate potential of any action in Northern Europe.

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Business perspectives on scaling circular solutions for nature

Thomas Maddox

Thomas Maddox

Director, Nature
CDP

Thomas has worked in the environment-business interface for over 20 years. He spent his early career in Indonesia working on tigers, palm oil and green economies for the Zoological Society of London and WWF before returning to the UK to focus on mining and forests with Flora & Fauna International. Thomas joined CDP, the global environmental disclosure platform, in 2021 and is now responsible for guiding the expansion of the platform to encompass all aspects of nature. He has a PhD in ecology and an MBA from the University of Cambridge.

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Saskia Kliphuis

Saskia Kliphuis

Public Affairs Europe
Corbion

Saskia Kliphuis is a seasoned professional with over two decades of experience in regulatory affairs. With her extensive knowledge and expertise of the complex landscape of European policy and regulatory matters, she plays a vital role in strengthening stakeholder relationships to advance Corbion’s interest and contribute to the development of sustainable and impactful policies. Saskia’s dedication to fostering a positive regulatory environment aligns seamlessly with Corbion’s commitment to providing innovative solutions in biotechnology. With a blend of regulatory acumen and public affairs expertise, she has a passion for staying at the forefront of regulatory developments and leveraging her insight to position Corbion as a leader in biotechnology.

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Anis Nassar

Anis Nassar

Lead, Resource Circularity
World Economic Forum (WEF)

Anis Nassar is an economist who leads the circular economy agenda of the WEF. He represents the WEF with external organisations such as the Global Battery Alliance, the Platform for Accelerating the Circular Economy (PACE) and the Circular Electronics Partnership (CEP).

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Tim Forslund

Tim Forslund

Specialist
Sitra, the Finnish Innovation Fund

Tim works as a circular economy specialist at Sitra. His key topic of interest is how the circular economy can tackle biodiversity loss and how we could build a circular bioeconomy. Having studied environmental management and policy and languages in five different countries, Tim began exploring the circular economy framework towards the end of his studies in Lund. Upon graduating he started working in the UK for the Ellen MacArthur Foundation, where he researched the landscape of the circular economy, in which Finland stood out as a clear frontrunner. The foundation’s China programme also took Tim back to Beijing, where he stayed to work on environmental affairs at the Embassy of Sweden.

Read full bio

Wrap-up

Tim Forslund

Tim Forslund

Specialist
Sitra, the Finnish Innovation Fund

Tim works as a circular economy specialist at Sitra. His key topic of interest is how the circular economy can tackle biodiversity loss and how we could build a circular bioeconomy. Having studied environmental management and policy and languages in five different countries, Tim began exploring the circular economy framework towards the end of his studies in Lund. Upon graduating he started working in the UK for the Ellen MacArthur Foundation, where he researched the landscape of the circular economy, in which Finland stood out as a clear frontrunner. The foundation’s China programme also took Tim back to Beijing, where he stayed to work on environmental affairs at the Embassy of Sweden.

Read full bio

Sara Yrjönmäki

Sara Yrjönmäki

Finnish Youth Nature Delegate
Allianssi

As a youth nature delegate for Finland, Sara makes sure Finnish youth perspectives are heard at international arenas and negotiations. With a background in international sustainability and development topics, she aims to highlight global solidarity and justice as a basis for inspiring and ambitious action for nature.

Read full bio

Related UN sustainable development goals