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A safe and just transition to a circular economy can only be done by understanding and engaging people in all walks of life. Individuals are not only contributing to the circular economy by minimising their personal resource consumption, but they are also powerful influencers within their networks. This session will demystify the motivations of different types of people and the barriers they face in making their lives more circular through behavioural insights.
Futurist and strategist Sharon leverages two decades of experience anticipating consumer behaviour shifts for global organisations. As a co-founder and director of the strategy consultancy Alice Labs, she merges her expertise with a passion for circularity, advocating for sustainable consumption. Her insights into evolving consumer motivations and behaviours enable Sharon to navigate complex dialogues on circular economies effectively.
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Could data-driven insights of behaviour change empower better public policy and business decisions?
Jussi Nevanlinna
Senior Advisor
Sitra, the Finnish Innovation Fund
Prior to joining Sitra, Jussi held senior marketing leadership roles at Nokia, Microsoft and Qualcomm. Currently he looks after Sitra's lifestyle test and its future evolution.
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What motivates people to become more sustainable? The role of government and businesses
Peter Andrews
Director, Consumer Rights, Innovation and Impact
Consumers International
Peter works for the umbrella organisation for consumer groups around the world, building a safer, fairer and more sustainable marketplace for everyone. He is responsible for developing and delivering innovative and impactful programmes on issues facing consumers related to sustainable consumption, food, energy and product safety, as well as wider consumer insights. Prior to this he was head of sustainability policy at the British Retail Consortium (BRC) and was responsible for the development and delivery of the industry's sustainable and ethical trade policies, including the climate action roadmap for the UK retail sector. He is a trustee of the charity Focus on Labour Exploitation (FLEX) and was co-chair of the UK Home Office's group fighting modern slavery.
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How the city of Monterrey, Mexico reduced water consumption
Luis Armando Treviño
Strategic Management Coordinator
Monterrey Water and Drainage Services
Luis Armando has a master's in organisational psychology from the Autonomous University of Nuevo León, Mexico, with extensive experience in water sustainability, group process management and human behaviour. He was technical secretary of the Río Bravo Basin Council, accredited as facilitator of the UNESCO / WET / CONAGUA water and education programme; and was member of the board of directors of the Network of Basin Organizations of North America and the Caribbean (ROCAN) among others. He is an honorary member of the board of directors of the Mexican Hydraulic Association, Nuevo León section. He worked for more than 13 years in the Río Bravo Basin Organization as regional coordinator of emergency assistance, basin councils and water culture.
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How do we scale up transformational change using behavioural insights?
Peter Andrews
Director, Consumer Rights, Innovation and Impact
Consumers International
Peter works for the umbrella organisation for consumer groups around the world, building a safer, fairer and more sustainable marketplace for everyone. He is responsible for developing and delivering innovative and impactful programmes on issues facing consumers related to sustainable consumption, food, energy and product safety, as well as wider consumer insights. Prior to this he was head of sustainability policy at the British Retail Consortium (BRC) and was responsible for the development and delivery of the industry's sustainable and ethical trade policies, including the climate action roadmap for the UK retail sector. He is a trustee of the charity Focus on Labour Exploitation (FLEX) and was co-chair of the UK Home Office's group fighting modern slavery.
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Markus Terho
Director
Sitra, The Finnish Innovation Fund
In his current position at Sitra, Markus leads the Nature and daily life project, which promotes change towards a more sustainable life in two ways: by inspiring people to make sustainable choices in their everyday lives and by making these changes visible at a societal level for decision makers. Before joining Sitra, Markus worked for 20 years in industry in various notable corporate responsibility positions; among them he has served as the global sustainability chief of Nokia.
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Daniel Cano
Project Leader
World Resources Institute (WRI)
Daniel is the coordinator of the WRI Ross Center for Sustainable Cities at WRI Colombia. In this role, he coordinates a broad set of initiatives to promote sustainable and enjoyable cities on subjects like descarbonisation of transport, active mobility, urban development, urban economics and air quality. Daniel is also part of the Living Lab, the nudge unit of WRI that tests and implements initiatives based on behavioural insights to foster WRI’s environmental agenda. As part of the Living Lab, he has participated in research projects on transport, energy and food. Currently he is supporting the water consumption program in Monterrey, Mexico. Daniel holds a master’s in urban development and is one of the alumni of WRI´s Behavioral Sciences Academy.
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Sharon Greene
Director
Alice Labs
Futurist and strategist Sharon leverages two decades of experience anticipating consumer behaviour shifts for global organisations. As a co-founder and director of the strategy consultancy Alice Labs, she merges her expertise with a passion for circularity, advocating for sustainable consumption. Her insights into evolving consumer motivations and behaviours enable Sharon to navigate complex dialogues on circular economies effectively.
