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Behavioural insights empowering sustainable consumption

A safe and just transition to a circular economy can only be done by understanding and engaging people in all walks of life. Individuals are not only contributing to the circular economy by minimising their personal resource consumption, but they are also powerful influencers within their networks. This session will demystify the motivations of different types of people and the barriers they face in making their lives more circular through behavioural insights.

Organisers: Sitra, the Finnish Innovation Fund, with World Resources Institute and Consumers International

Related UN sustainable development goals