Playbook for developing nature-friendly business with circular solutions
Safeguarding nature is featuring more and more on business agendas. While tools exist for identifying nature impacts and setting targets, we lack information about the next steps. This is why Sitra is launching a new “Nature Playbook” at WCEF2024, a practical report that helps your company in developing nature-friendly business with circular principles. In this hands-on workshop you will:
Get a chance to be one of the first companies in the world to use the playbook.
Learn how to identify the most important biodiversity hotspots in your company’s value chain.
Draft circular actions to tackle biodiversity loss in the identified hotspots.
Organiser: Sitra, the Finnish Innovation Fund
Target audience (max. 50 participants*): company representatives and innovators, in particular from biodiversity hotspot sectors: food and agriculture, forestry, textiles and fibres, buildings and construction
*Please note that workshops are not livestreamed, and they are only available for those in-person participants who have registered to take part in them.
Programme
Welcoming words
Tim Forslund
Specialist
Sitra, the Finnish Innovation Fund
Tim works as a circular economy specialist at Sitra. His key topic of interest is how the circular economy can tackle biodiversity loss and how we could build a circular bioeconomy. Having studied environmental management and policy and languages in five different countries, Tim began exploring the circular economy framework towards the end of his studies in Lund. Upon graduating he started working in the UK for the Ellen MacArthur Foundation, where he researched the landscape of the circular economy, in which Finland stood out as a clear frontrunner. The foundation’s China programme also took Tim back to Beijing, where he stayed to work on environmental affairs at the Embassy of Sweden.
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Riku Sinervo
Senior Lead
Sitra, the Finnish Innovation Fund
Riku is a dedicated circular economist with a passion for developing business models which are more circular. Throughout his career, Riku has worked with numerous circular economy initiatives, such as circular economy road maps and industry-specific playbooks. Riku's expertise lies in developing circular solutions that drive innovation and growth and at the same time reduce the need for resources. He is especially interested in the nexus between the circular economy and nature. Nature and biodiversity are featuring more and more in the business agendas, and the circular economy is a key delivery mechanism in halting and reversing biodiversity loss.
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What can we learn from top circular economy innovators?
Anis Nassar
Lead, Resource Circularity
World Economic Forum (WEF)
Anis Nassar is an economist who leads the circular economy agenda of the WEF. He represents the WEF with external organisations such as the Global Battery Alliance, the Platform for Accelerating the Circular Economy (PACE) and the Circular Electronics Partnership (CEP).
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Introduction to Sitra’s “Circular solutions for nature” playbook
Riku Sinervo
Senior Lead
Sitra, the Finnish Innovation Fund
Riku is a dedicated circular economist with a passion for developing business models which are more circular. Throughout his career, Riku has worked with numerous circular economy initiatives, such as circular economy road maps and industry-specific playbooks. Riku's expertise lies in developing circular solutions that drive innovation and growth and at the same time reduce the need for resources. He is especially interested in the nexus between the circular economy and nature. Nature and biodiversity are featuring more and more in the business agendas, and the circular economy is a key delivery mechanism in halting and reversing biodiversity loss.
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Ideation sprint: How could your circular solution for nature look?
Insights and reflections – what did we learn today?
